We are a family of hot sleepers.
After searching high and low for a set of cool sheets, we came across bamboo bedding. They were cooling like percale cotton without any roughness or crinkles; incredibly soft like a cross between cashmere and silk.
However, the downside was the price. The bamboo bedding in our price range did not have quality raw materials to make them durable and feel amazing.
After testing (and sleeping on) several sample bamboo bed sheets for over a year from 3 different countries and 26 manufacturers, we found the perfect balance of raw materials, price and manufacturing methods.
Our direct-to-consumer model eliminated commissions to middlemen and retail storefronts. To make bamboo bedding more accessible to everyone, instead of a 3x markup like most e-commerce stores, we chose 12%.